The experiential marketing industry has continued to evolve, with influences ranging from new technologies to different engagement platforms, and 2016 has been no exception. There have been many emerging trends, like virtual and augmented reality...
Thanksgiving marks the time of year to pause and reflect on the many ways we feel grateful. As an experiential marketing agency, we are thankful for the growth in our industry, and the evolving technologies...
This year’s World Series match-up between the Chicago Cubs and Cleveland Indians was a surreal experience that drove fans to tune in across the nation. Game 1 of the series drew the highest viewership since...
This summer’s blockbusters may have already hit the theaters, but they gave fans more to look forward to than just popcorn and 3D glasses. That’s because experiential marketing is adding a whole new meaning to...
Experiential marketing is a relatively new and loosely used term, especially if you're new to the industry. Various agencies approach experiential marketing differently due to the limitless creative possibilities. To give you an idea of some...
The time period between a business announcing its upcoming “Grand Opening” and officially opening its doors to the public naturally lends itself to an air of excitement. It is this anticipation of a new local...
Let’s be honest, there are many marketing, advertising, and promotional channels that your company can consider integrating into a campaign. It can be challenging to sort out what is best for your brand at a...
With summer on the horizon, thoughts of sunshine and warmer weather are influencing consumer buying behavior and attitudes. This seasonal shift to summer serves as a catalyst for brands to connect with new audiences, or...
The modern-day workforce is continuing to evolve. Women have earned the title of CEO and President, and are becoming some of the most powerful and influential decision-makers in the business world. Yet in addition to these...
This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of...