This year’s World Series match-up between the Chicago Cubs and Cleveland Indians was a surreal experience that drove fans to tune in across the nation. Game 1 of the series drew the highest viewership since 2009 hitting 19.4 million and the epic Game 7 inning...

With summer on the horizon, thoughts of sunshine and warmer weather are influencing consumer buying behavior and attitudes. This seasonal shift to summer serves as a catalyst for brands to connect with new audiences, or reconnect with those that have been in hibernation mode. When planning...

The modern day workforce is continuing to evolve. Women have earned the title of CEO and President, and are becoming some of the most powerful and influential decision-makers in the business world. Yet in addition to these demanding roles, many women are balancing corporate America with...

This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of the most tenured sponsorship and event marketing agencies in the...

If the first thing that comes to mind when we say “Mobile Marketing” is your cell phone, please power off the iPhone and start your engines. Instead, we’re talking about fully loaded and completely customized trucks, buses, tractor trailers, and vehicles that literally drive a...

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