The holidays can be a lucrative time for small businesses. The holidays can also be a stressful time if you’re unsure what marketing strategies will successfully captivate your audience. This year forecasts say holiday retail...
Attention, curiosity, desire, conviction, and action. These are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement...
Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows...
With summer on the horizon, thoughts of sunshine and warmer weather are influencing consumer buying behavior and attitudes. This seasonal shift to summer serves as a catalyst for brands to connect with new audiences, or...
As much as we might believe that we’re in the experiential marketing business, first and foremost, we are really in the people business. Our team could develop the most brilliant outreach strategy, peppered with high-profile event...