[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing in retail. Some important experiential marketing tactics are worth discovering...
Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the NFL took those factors into account by creating the NFL...
As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing...