You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing...
Attention, curiosity, desire, conviction, and action. These are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement...
Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows...
Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the...
As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help...