Sampling programs are a proven experiential marketing strategy for introducing your product to potential customers and nurturing loyalty among existing ones. They offer a tangible experience that allows consumers to interact with your product in a...
Incorporating these five event marketing trends into your customer experiences and community outreach programs will help you reach your customers and put you ahead of the curve in 2023 and beyond. In today's fast-paced digital world,...
The holidays can be a lucrative time for small businesses. The holidays can also be a stressful time if you’re unsure what marketing strategies will successfully captivate your audience. This year forecasts say holiday retail...
You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing...
Attention, curiosity, desire, conviction, and action. These are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement...
Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows...
Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the...
It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new...
Maggie Ellison, VP Smart Business conducted an interview titled, “Experiential Marketing in healthcare: The new frontier in advertising, today”, with our VP, Maggie Ellison. Maggie shares why health care changing its direction with advertisement strategies is...
The experiential marketing industry has continued to evolve, with influences ranging from new technologies to different engagement platforms, and 2016 has been no exception. There have been many emerging trends, like virtual and augmented reality...