05 Apr Experiential Marketing: Retail’s Secret Weapon

[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing in retail. Some important experiential marketing tactics are worth discovering...

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22 Mar 10 Reasons Face-to-Face engagement will always matter in experiential marketing

[vc_row][vc_column][vc_column_text]Attention, interest, desire, conviction, and action; these are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement is the fuel that lights experiential marketing through tactics such...

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15 Mar 5 tips for hiring the best brand ambassadors

[vc_row][vc_column][vc_column_text]Brand ambassadors (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded during 2017. Why brand ambassador programs? The problem face by so many businesses face is that the consumer knows they are being marketed to. The...

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21 Feb Sports marketing at its finest

Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the NFL took those factors into account by creating the NFL...

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18 Jan EMS is a 2017 Promo Top Shop Agency

[vc_row][vc_column][vc_column_text]We are proud to announce Event Marketing Strategies has been named a 2017 PROMO Top Shop for its second consecutive year, selected by the editors of Chief Marketer as one of the Top 100 Promotional Marketing Agencies in the US. Along with the award, PROMO Top...

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17 Jan Health Care Utilizing Experiential Marketing is the New Frontier in Advertising

[vc_row][vc_column width="2/3"][vc_column_text] Smart Business conducted an interview, “Experiential Marketing in health care: The new frontier in advertising, today,” with our Director of Creative Experiences, Maggie Ellison. Maggie shares why health care changing its direction with advertisement strategies is taking their results to a whole new level. [/vc_column_text][vc_empty_space...

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14 Dec Now Trending, Experiential Marketing Insights for 2017

The experiential marketing industry has continued to evolve, with influences ranging from new technologies to different engagement platforms, and 2016 has been no exception. There have been many emerging trends, like virtual and augmented reality tactics, and marketing managers have the challenging task of deciding...

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09 Nov Sports Marketing Spotlight: Baseball Sponsorships

This year’s World Series match-up between the Chicago Cubs and Cleveland Indians was a surreal experience that drove fans to tune in across the nation. Game 1 of the series drew the highest viewership since 2009 hitting 19.4 million and the epic Game 7 inning...

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