Author: Maggie Ellison

Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the NFL took those factors into account by creating the NFL...

[vc_row][vc_column width="2/3"][vc_column_text] Smart Business conducted an interview, “Experiential Marketing in health care: The new frontier in advertising, today,” with our Director of Creative Experiences, Maggie Ellison. Maggie shares why health care changing its direction with advertisement strategies is taking their results to a whole new level. [/vc_column_text][vc_empty_space...

Global warming, carbon footprint, climate change, energy efficiency, green, organic, natural - these are all terms we have become very accustomed to over the last several years. So, why would your marketing efforts not jive with these trending thoughts? If you’re considering an experiential or event...

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