Sampling programs are a proven experiential marketing strategy for introducing your product to potential customers and nurturing loyalty among existing ones. They offer a tangible experience that allows consumers to interact with your product in a...
A question facing every event organizer, sponsor, and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss...
The holidays can be a lucrative time for small businesses. The holidays can also be a stressful time if you’re unsure what marketing strategies will successfully captivate your audience. This year forecasts say holiday retail...
You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing...
Attention, curiosity, desire, conviction, and action. These are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement...
Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows...
It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new...
We are proud to announce Event Marketing Strategies has been named a 2017 PROMO Top Shop for its second consecutive year, selected by the editors of Chief Marketer as one of the Top 100 Promotional...
Experiential marketing is a relatively new and loosely used term, especially if you're new to the industry. Various agencies approach experiential marketing differently due to the limitless creative possibilities. To give you an idea of some...
This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of...