Author: Stephanie Maupin

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Sampling programs are a proven experiential marketing strategy for introducing your product to potential customers and nurturing loyalty among existing ones. They offer a tangible experience that allows consumers to interact with your product in a...

Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows...

We are proud to announce Event Marketing Strategies has been named a 2017 PROMO Top Shop for its second consecutive year, selected by the editors of Chief Marketer as one of the Top 100 Promotional...

Experiential marketing is a relatively new and loosely used term, especially if you're new to the industry. Various agencies approach experiential marketing differently due to the limitless creative possibilities. To give you an idea of some...

This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of...

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