One Giant Leap for Marketing-Kind

“Time is money.” “There aren’t enough hours in the day.” Or my personal favorite, “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.”

Luckily, for all the street teams, brand ambassadors, and event marketing procrastinators, this month we are getting an extra dose of precious “time” with a special leap year appearance. This means an additional 24 hours to leverage an experiential marketing strategy or serve up one more consumer engagement program. It’s an opportunity to capitalize on the special reward that February 29th has to offer; a bonus day to ensure we are fulfilling our clients’ needs and hitting their event marketing goals.

So, instead of binge watching the latest season of House of Cards, might we suggest a few ways to make the most of the 2016 leap year:

“L” – listen to the consumer, the client, and your colleagues. Implement their feedback and constructive criticism to strengthen the impact and direction of your experiential program

“E” – educate your brand ambassadors on any recent media coverage so they are fully equipped to field questions pertaining to the products/services they are representing

“A” – assess your current event marketing plan. Are you delivering the best ROI for your client? What other social media or engagement tactics can be implemented?

“P” – plan ahead for any possible obstacles and challenges in your event marketing campaign. Be PROACTIVE so there are no surprises.

Enjoy the gift of time my friends. Thank you, Gregorian calendar.