SWACO

Talking Trash to Encourage Recycling

Challenge

The Solid Waste Authority of Central Ohio (SWACO), a valuable community commodity organization has faced a real challenge for over two decades in terms of consumers understanding its role, reliability, and value as well as recycling strategies. The organization was looking for a unique solution to engage and educate local consumers.

Solution

Event Marketing Strategies partnered with best-in-class suppliers to design, fabricate and operate an innovative booth display at events featuring three interactive kiosks to effectively communicate the role of SWACO, as well as the services it provides, including business development and community outreach.

The educational yet engaging, interactive stations highlight the science and engineering practices behind the modern day sanitary landfill, outline ways to responsibly dispose and recycle everyday household items from paint to furniture, and provide new ways to convert trash into energy through modern technologies. Recycled aluminum, wood and plastic products were used to construct most of exhibit to reinforce sustainability.

The interactive tour has been activated by EMS Brand Ambassadors at target festivals, conferences, and community events in Central Ohio since 2012.

Services Provided

• Strategic Planning & Program Development
• Interactive Experience Creation
• Education & Outreach
• Brand Ambassador Staffing
• Sponsorship Management

Client Industry: Recycling & Sustainability