Nationwide brand ambassador explaining safety message
Child getting Nationwide Insurance tote bag
Families touring Make Safe Happen at Home experience
Family touring Make Safe Happen experience
Nationwide ambasador handing out tote bag
Visitors looking at Make Safe Happen info
Guests touring Nationwide safety experience




To garner national attention to its new cause marketing program Make Safe Happen, Nationwide created a mobile safety experience to educate families on preventable household accidents. 


The vehicle was built, the graphics were installed but the tour wasn’t quite complete. It was missing the tour route, a friendly eagle, branding through sponsorships, and an energetic team to spark meaningful and engaging conversations.


Working alongside Nationwide and partner agencies, Event Marketing Strategies took on the task of finding the perfect events to educate families and routed the tour across cities nationwide. EMS also staffed the tour with a knowledable and passionate field team and provided engagement solutions to effectively deliver the important messaging on preventable household accidents to families. 


EMS Brand Ambassadors facilitated the experience by assisting visitors through the vehicle. Inside, the vehicle mimiced a home with various rooms, each with potential accidents lurking.  Through interactive components and a custom iPad application, guests explored each room to uncover the hidden dangers and how to safe guard against them. While the message was serious, the program was insightful, impactful, and fun for the entire family.



To enhance the experience, EMS also managed the creation of Nationwide’s first mascot, Nate the Eagle. He accompanied the tour as the lead Safety Explorer giving hugs and high fives to encourage children to Make Safe Happen.

Services Provided:
  • Strategic Planning & Program Development
  • Sponsorship Management
  • Mobile Tour Activation
  • Brand Ambassador Staffing
Client Category: Insurance


toured the mobile display experience
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recommended the tour to friends and family following the event
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premiums distributed to tour guests
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Saftey Actions were taken as a result of touring the experience
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