PIADA Italian Street Food

Eight wheels, four ambassadors, one goal: unique engagement

Challenge

A fun and forward restaurant brand with a unique story and rapid growth, PIADA Italian Street Food, wanted to engage with its customers in a way that was meaningful, memorable and made an impact.

Solution

Scooters. Yes, you read that right. Four red branded Stella scooters that resembled the scooter icon that PIADA uses in its logo, in its branding and is showcased very prominently through large wallscapes at each of its restaurant locations. Our on-brand team of Ambassadors drove around college campuses and outside of a variety of events in existing and new markets distributing BOGO offer cards, koozies, cups, water bottles and even free meal cards. This campaign truly took mobile marketing to a whole new level.

 

In addition to the scooter activations, PIADA was seen at a number of events in Ohio and Michigan with its branded tent display featuring a fun game of giant PLINKO, a photo opportunity with a scooter that consumers could register-to-win and tasty food samples.

Services Provided
  • Strategic Planning & Program Development
  • Interactive Experience Creation
  • Brand Ambassador Staffing
  • Experiential Marketing
Client Industry: Restaurant

RESULTS

1,767

Leads Generated

8,475

Offer Cards Shared

2,782

Premiums Distributed

62%

Opt-in Email Rate

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