As an official sponsor of the Columbus Blue Jackets NHL hockey team, EMS was tasked with providing ambassadors to get fans jazzed about the start to the 2015-2016 season outside of Nationwide Arena.
EMS conceptualized and brought to life hockey related premium items and even created a giant hockey stick and puck as a photo opportunity to activate Nationwide’s sponsorship of the Columbus Blue Jackets. To kick-off the home opener, our energetic brand ambassadors enticed fans with the opportunity to play an 8’ tall PLINKO board to win Nationwide branded premiums including hockey puck stress relievers, head warmers, hockey stick foam hats, and hockey puck bottle opener key chains.
fans captured photos on their smart devices
Branded premiums were distributed in just four hours