Nationwide

PLINKO & Pucks Get Fans Excited for the Columbus Blue Jackets Hockey Season

Challenge

As an official sponsor of the Columbus Blue Jackets NHL hockey team, EMS was tasked with providing ambassadors to get fans jazzed about the start to the 2015-2016 season outside of Nationwide Arena.

Solution

EMS conceptualized and brought to life hockey related premium items and even created a giant hockey stick and puck as a photo opportunity to activate Nationwide’s sponsorship of the Columbus Blue Jackets. To kick-off the home opener, our energetic brand ambassadors enticed fans with the opportunity to play an 8’ tall PLINKO board to win Nationwide branded premiums including hockey puck stress relievers, head warmers, hockey stick foam hats, and hockey puck bottle opener key chains.

Services Provided
  • Strategic Planning & Program Management
  • Interactive Experience Creation
  • Brand Ambassador Staffing
  • Sponsorship Management & Activation
Client Industry: Insurance

RESULTS

497

fans captured photos on their smart devices

2,596

Branded premiums were distributed in just four hours

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