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Z Gallerie

Giant Z Generates Buzz and Brings Style to the Heart of Ohio

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Challenge

Stylish home décor and furnishings retailer, Z Gallerie, had a new store popping up in Columbus. With only a couple weeks before its Grand Opening, Z Gallerie was in need of an activation that would grab attention, generate buzz, and get Columbus excited about the new store opening.[/vc_column_text][vc_empty_space height=”33px”][vc_column_text]

Solution

To build excitement in the weeks leading up to the new store opening, Event Marketing Strategies crafted an experiential campaign supported by a social media contest to promote a $1,500 Z Gallerie room makeover. For an impact, EMS developed a giant 8-foot tall, three-dimensional “Z” filled with thousands of gold “Z heart C” stress balls. The Z was placed in two specially selected high traffic areas within Columbus to serve as the event scenes: Columbus Commons and Easton Town Center—one of central Ohio’s most vibrant and popular shopping areas. Both venues boasted a full Z Gallerie furniture and décor display alongside the “Z”. EMS Brand Ambassadors prompted guests to take a selfie with the Z and post their photo to social media channels with hashtag #WhatTheZ along with their guess of the number of gold balls inside of the Z to win. Participants who registered to win were rewarded with a custom branded ”Z Heart C” vintage tee.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”12px”][vc_column_text]

Services Provided
  • Strategic Planning & Program Management
  • Interactive Experience Creation
  • Brand Ambassador Staffing
  • Social Media Strategy & Integration

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Client Industry: Retail

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RESULTS

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374

registered

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78

selfies shared

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350+

Catalogues

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520

t-shirts

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