Hollywood Casino, with locations in both Columbus and Toledo, aimed to promote its MyChoice mobile app and incentivize guests to sign up for rewarding benefits. The challenge was not only to introduce the app but also to provide technical support and guidance to guests, ensuring a seamless experience.
A team of knowledgeable and adaptable Brand Ambassadors was deployed within the casinos to facilitate the MyChoice mobile app promotion. They played a multifaceted role, serving not only as drive app downloads and MyWallet pairings, but also to provide technical support to guests, readily assisting guests with app-related queries and issues.
Popular dates with high casino traffic, including Black Friday, New Year’s Eve, and selected weekends in October, were strategically chosen to maximize the impact of the promotion.
For a total of 16 event activations at both locations, Brand Ambassadors engaged with over 4,500 individuals and the positive feedback from guests highlighted the effectiveness of the campaign in enhancing the guest experience and app adoption.
These results showcase the comprehensive engagement and adoption of the MyChoice mobile app across both Columbus and Toledo locations of Hollywood Casino. The combined efforts of the Brand Ambassadors led to substantial app downloads and MyWallet pairings, enhancing the overall guest experience.