Upon acquiring WOW! Internet, Breezeline faced a dual challenge. Firstly, they needed to ensure a smooth transition for existing WOW! Internet customers, providing them with essential information to avoid any disruptions during the transition. Secondly, they sought to expand their customer base by sharing the benefits of Breezeline and registering new customers. EMS was selected for our reliable and highly trained Brand Ambassador team who could reach the sizable database of customers in Columbus and Cleveland within a very short timeframe.
EMS assembled an all-star team of Brand Ambassadors with a solid understanding of the Breezeline internet services. The team’s primary mission was to provide existing WOW! Internet customers with essential information about the transition to Breezeline including details on how to update their service seamlessly without any disruption. The approach prioritized customer education and satisfaction, ensuring that users had the knowledge they needed to make the transition confidently.
Key steps in the solution included:
This case study illustrates how EMS’s strategic approach and knowledgeable Brand Ambassador team assisted Breezeline in making the internet signup process a seamless and informative experience for customers, both existing and new.