To garner national attention to its new cause marketing program Make Safe Happen, Nationwide created a mobile safety experience to educate families on preventable household accidents. The vehicle was built, the graphics were installed but the tour wasn’t quite complete. It was missing the tour route, a friendly eagle, branding through sponsorships, and an energetic team to spark meaningful and engaging conversations.
Working alongside Nationwide and partner agencies, Event Marketing Strategies was tasked with tour routing, providing the field execution team and engagement solutions to effectively educate families on preventable household accidents across a multi-city national tour.
EMS Brand Ambassadors facilitate the experience by assisting visitors through the vehicle that mimics the inside of a home. Through interactive components and a custom iPad application, guests explore each room to uncover where dangers lurk and how to safe guard against them. While the message is serious, the program is fun for the entire family.
To enhance the experience, EMS also managed the creation of Nationwide’s first mascot, Nate the Eagle. He accompanies the tour as the lead Safety Explorer giving hugs and high fives to encourage children to make safe happen.
Guests have explored the Safety Experience
percent would recommend the Safety Experience to others
Nationwide premium tote bags were distributed to guests
guests have entered emergency numbers into their phone