Columbus Jazz & Rib Fest

Ribs, Jazz & Hot Summer Fun

Challenge

One of the largest events of its kind in the nation, the Columbus Jazz & Rib Fest offers both fine jazz and tasty ribs to visitors across the central Ohio area. Located along the Scioto Mile in downtown Columbus, the Columbus Jazz & Rib Fest attracts nearly 250,000 attendees three days in the month of July. With potential to reach a large audience, EMS was tasked with prospecting, securing and activating sponsorships for businesses both locally and nationally to help them connect with their consumer and enhance the event experience.

Solution

Since 2019, Event Marketing Strategies was established as the agency of record for managing the corporate sponsorship program of the Columbus Jazz & Rib Fest. Responsibilities include prospecting, selling, negotiating, coordinating and activating every sponsorship for participating business. From mobile marketing tours to large scale title sponsorships, to pre-event logistics, on-site activation, and signage, we help companies achieve their event marketing goals and objectives in a successful way.

Services Provided
  • Strategic Planning & Program Development
  • Sponsorship Management
  • Sponsorship Activation
  • Brand Ambassador Staffing
Client Category: Fairs & Festivals

RESULTS

15+

sponsorships sold and managed annually

40+

sponsor partners secured in the last two years

250k

annual event attendance

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