Quest Nutrition came to Ohio State University’s legendary Fan Fest with one goal: to make a winning first impression as a brand-new Athletics partner. With EMS leading the charge, the brand stepped onto campus with a dynamic activation that energized fans, fueled engagement, and delivered big-league visibility. At the heart of the experience was Quest’s brand-new, high-impact display, built to feel fresh, fun, and undeniably “game day.” Fans lined up for a chance to test their skills at the football toss challenge, creating a steady stream of excitement, friendly competition, and memorable interactions. To keep the energy high and the fans fueled, EMS Brand Ambassadors distributed Quest protein bars, chips, and peanut butter cups. New sponsor. New booth. Big win. Quest made game day unforgettable.