As a proud sponsor of the Columbus Crew, Nationwide wanted a high-energy, fan-focused activation that would elevate its presence at home matches while creating memorable game-day moments. EMS delivered just that, bringing Nationwide’s Kick to Win experience to life on the vibrant Chase Plaza at Lower.com Field. EMS managed and staffed the interactive challenge, inviting fans of all ages to step up and test their skills with a branded, Crew-themed kick-to-win setup. To amplify Nationwide’s visibility, EMS distributed branded promotional items to participants, extending the sponsor’s reach throughout the stadium. Interactive and memorable cornerstones of the Columbus Crew fan experience.