To debut Sunny the Gummie Vitamin, its cheerful new brand mascot, Nature Made partnered with EMS to create an unforgettable introduction during the company’s Title Night at the Columbus Crew match. EMS supported the rollout from concept through execution, beginning with the creation and production of the custom mascot costume, ensuring Sunny’s design reflected Nature Made’s playful, health-first identity. Sunny made appearances across Chase Plaza, delighting fans with high-fives, photos, and dance moves that quickly made the character a crowd favorite. During the match, EMS supported Sunny’s participation in the in-game entertainment experience, helping choreograph interactions that energized the stadium and maximized brand visibility. Sunny the Gummie didn’t just debut; she stole the show.