To strengthen the Columbus Crew’s year-round presence and fan engagement, EMS delivered a series of high-impact community activations across Central Ohio. At Hops on High in the Short North, EMS managed a vibrant festival presence that connected with thousands of fans through giveaways, interactive moments, and ambassador-led engagement. To reach families and younger audiences, EMS supported the logistics and volunteer coordination of surprise pop-ups highlighting the Crew’s beloved Diego Rossi with inflatable dinosaur costumes, delighting guests at the Columbus Zoo and other regional events. For the launch of the Crew’s Goosebumps jersey, EMS created a standout interactive moment: a custom UV-light photo experience that revealed hidden kit design elements. Energized fans and reinforced Black & Gold power as a deeply rooted part of Columbus culture.