As the presenting sponsor of the Columbus Blue Jackets Party on the Plaza, Nationwide sought an activation that would energize fans, elevate brand visibility, and deliver memorable engagement before puck drop. EMS stepped in to create a dynamic, high-traffic experience that delivered on all fronts. At the heart of the activation was a giant custom PLINKO board. Fans lined up for the chance to play, winning premium Nationwide-branded items that sparked excitement and kept the crowd buzzing. To amplify the experience, EMS also showcased its signature oversized props: a giant hockey stick and oversized hockey puck. Nationwide’s presence wasn’t just seen, it was felt, played, photographed, and shared by thousands of Blue Jackets fans.