As a Title Night Sponsor of the Columbus Crew, Cenovus Energy aimed to create a standout activation that would both entertain fans and reinforce the brand’s innovative spirit. EMS brought that vision to life on the bustling Chase Plaza, delivering an experience that became one of the most talked-about moments of the night. At the center of the activation was the Energy Floors experience – a kinetic, interactive setup that allowed fans to generate energy with every jump. As guests hopped, stomped, and danced across the illuminated tiles, their movement powered a complimentary printed photo. Unforgettable. Interactive. Energizing. Uniquely Cenovus.