Nationwide partnered with EMS to create a dynamic, engaging mascot experience that would amplify brand presence, delight audiences, and become a recognizable face for the company: Nate the Eagle. EMS managed the full scope of the program, from concept and costume design to staffing and on-site execution. EMS oversaw the design and creation of the mascot costume, ensuring it captured Nationwide’s brand personality while being functional for live appearances. The team then recruited, trained, and managed talent performers and mascot handlers, guaranteeing consistent, safe, and high-energy appearances at events ranging from sports activations to community engagements. A memorable and beloved symbol of Nationwide’s brand.