Author: Nicole Green

05 Apr Experiential Marketing: Retail’s Secret Weapon

[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing in retail. Some important experiential marketing tactics are worth discovering...

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22 Mar 10 Reasons Face-to-Face engagement will always matter in experiential marketing

[vc_row][vc_column][vc_column_text]Attention, interest, desire, conviction, and action; these are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement is the fuel that lights experiential marketing through tactics such...

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15 Mar 5 tips for hiring the best brand ambassadors

[vc_row][vc_column][vc_column_text]Brand ambassadors (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded during 2017. Why brand ambassador programs? The problem face by so many businesses face is that the consumer knows they are being marketed to. The...

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18 Jan EMS is a 2017 Promo Top Shop Agency

[vc_row][vc_column][vc_column_text]We are proud to announce Event Marketing Strategies has been named a 2017 PROMO Top Shop for its second consecutive year, selected by the editors of Chief Marketer as one of the Top 100 Promotional Marketing Agencies in the US. Along with the award, PROMO Top...

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