experiential Tag

05 Apr Experiential Marketing: Retail’s Secret Weapon

[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing in retail. Some important experiential marketing tactics are worth discovering...

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17 Jan Health Care Utilizing Experiential Marketing is the New Frontier in Advertising

[vc_row][vc_column width="2/3"][vc_column_text] Smart Business conducted an interview, “Experiential Marketing in health care: The new frontier in advertising, today,” with our Director of Creative Experiences, Maggie Ellison. Maggie shares why health care changing its direction with advertisement strategies is taking their results to a whole new level. [/vc_column_text][vc_empty_space...

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