Ohio State (BCST)

Goal/ Objective: 

Generate excitement and awareness for The Ohio State University Department of Athletics sports program including all 36 varsity sports.

Strategy: 

The development, management, and execution of a mobile and interactive tour named the Buckeye Championship Sports Tour, featuring a large branded inflatable tent as well as four inflatable sports games, a souvenir photo station, and sweepstakes prizes.

Results:

Since 2003, the tour has made stops at events across the state including fairs, festivals, and each OSU home football game. At each stop, event staff distributed promotional items and information on behalf of tour sponsors; game schedules and sports statistics on behalf of Ohio State University; and entertained consumers of all ages with games and special visits from OSU Cheerleaders and Brutus Buckeye. More than 3 million consumers have experienced the tour since its inception. 


Tour sponsors:

Tour sponsors to date have included Kroger, Bob Evans, Thrifty Car Rental, Nationwide Insurance, CarMax and Dick’s Sporting Goods with media sponsorship support from WBNS 10TV, 1460 AM “The Fan”, and WBNS FM, Mix 97.1.