01 Jun Smart Brands Use Summer to Connect with Consumers

With summer on the horizon, thoughts of sunshine and warmer weather are influencing consumer buying behavior and attitudes. This seasonal shift to summer serves as a catalyst for brands to connect with new audiences, or reconnect with those that have been in hibernation mode. When planning...

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06 May Reaching Mom’s Through Experiential

The modern day workforce is continuing to evolve. Women have earned the title of CEO and President, and are becoming some of the most powerful and influential decision-makers in the business world. Yet in addition to these demanding roles, many women are balancing corporate America with...

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EMS 35th Anniversary Logo

22 Apr Event Marketing Strategies Celebrates 35 Years of Business!

This year, Event Marketing Strategies (EMS), an experiential engagement agency, is celebrating its 35th anniversary. Established in 1981 by president and founder Jeff Milgrom, Event Marketing Strategies (formerly known as Milgrom & Associates) is one of the most tenured sponsorship and event marketing agencies in the...

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06 Apr On the Road Again

If the first thing that comes to mind when we say “Mobile Marketing” is your cell phone, please power off the iPhone and start your engines. Instead, we’re talking about fully loaded and completely customized trucks, buses, tractor trailers, and vehicles that literally drive a...

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23 Mar Experience Brands, Expect Results

There may be a new meaning to, “the customer is always right.” In a recent article by SmallBusiness.co.uk, our friends across the pond have found that, “a staggering 71% of consumers feel they know more about products and services in-store than sales associates, whilst 56% claimed...

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