Business

01 Jun Smart Brands Use Summer to Connect with Consumers

With summer on the horizon, thoughts of sunshine and warmer weather are influencing consumer buying behavior and attitudes. This seasonal shift to summer serves as a catalyst for brands to connect with new audiences, or reconnect with those that have been in hibernation mode. When planning...

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06 May Reaching Mom’s Through Experiential

The modern day workforce is continuing to evolve. Women have earned the title of CEO and President, and are becoming some of the most powerful and influential decision-makers in the business world. Yet in addition to these demanding roles, many women are balancing corporate America with...

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Dublin Irish Festival Brand Ambassadors at SWACO exhibit

15 Mar Pot of Gold Brand Ambassadors

As much as we might believe that we’re in the experiential marketing business, first and foremost, we are really in the people business. Our team could develop the most brilliant outreach strategy, peppered with high-profile event sponsorships and integrated social media contests. But, without the right...

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AEP Home Energy Savings Tour - Green Experiential Marketing

08 Mar Sustainability in Experiential Marketing

Global warming, carbon footprint, climate change, energy efficiency, green, organic, natural - these are all terms we have become very accustomed to over the last several years. So, why would your marketing efforts not jive with these trending thoughts? If you’re considering an experiential or event...

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25 Feb One Giant Leap for Marketing-Kind

"Time is money.” “There aren’t enough hours in the day.” Or my personal favorite, “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” Luckily, for all the street teams, brand ambassadors, and event marketing procrastinators,...

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10 Feb Experiential Marketing: A Modern Day Love Story

February is officially upon us. Famous for its short calendar days and freezing temperatures, it's also home to the welcomed/dreaded holiday that has everyone talking about love. So whether you've been hit by cupid's arrow, or are still searching for that perfect partner, Valentine's Day...

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Little girl with butterfly face paint

10 Sep 3 Fundamental Elements of an Event Marketing Experience

As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing...

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